From the Corporate World to the World of Wellbeing
Meet Ekaterina Shivarova -
Finance Expert Turned Health Coach

“I have lived the burnout I now help others recover from.”
For over 15 years, I built a successful career in Financial Services and Corporate Finance in the City of London, leading teams, managing clients and operating under constant pressure. On the surface, I had everything that defined success: stability, achievement and control.
But behind that success my health was quietly declining. Chronic stress became my normal state, showing up through a weakened immune system, recurring chest infections, skin issues, long-term antibiotic use and sleepless nights.
Later, while caring full time for a loved one with cancer and maintaining my demanding career, I reached breaking point. That was when I realised what so many high performers eventually discover: performance means little without wellbeing.
That realisation marked the beginning of my transformation. Over the past decade I have immersed myself in holistic and integrative health practices, combining evidence-based science with natural approaches to recovery. I retrained at the College of Naturopathic Medicine in London, earning a Health Coach Diploma recognised by the NHS and the UK and International Health Coaching Association. I am also a Certified Mental Health First Aider with MHFA England.
Today, through EKA Wellbeing, I help high achievers, entrepreneurs and caregivers rebuild their energy, restore balance and redefine success without sacrificing their health in the process.
My approach is integrative and personalised, combining lifestyle adjustments, nutrition, movement and mindset work while collaborating with medical and specialist professionals when needed.
EKA Wellbeing was created for people like me, driven, capable and compassionate individuals who give everything to others yet need guidance to learn how to give back to themselves.
Credentials & Recognition
My work bridges science, psychology, and lived experience - combining evidence-based coaching methodology with empathy and real understanding of what it means to recover while still striving for excellence.
Health Coach Diploma
College of Naturopathic Medicine (London)
Recognised by the NHS
NHS Commissioned training
Mental Health
First Aider
MHFA England
Read my personal story
Discover my full journey through burnout, boundaries, and the path inward, from a high-pressure career to a life built on balance and truth.
- Burnout
- Breaking cycles of chronic stress
- Finding inner strength
Read “Burnout, Boundaries, and the Journey Inward” on Substack
Ready to Feel Like Yourself Again?
You do not have to keep pushing through exhaustion. Real recovery begins with a single conversation.
Book your free 30-minute consultation today or send a message through the form below to share what you are struggling with right now. Together, we will explore what is draining your energy, where balance can be rebuilt, and how you can start feeling clear, calm and in control again.
This is your space to pause, reflect and begin real change — guided by someone who has lived it and knows how to help you move forward.